APTA/Colorado Strategic Marketing Seminar Series

The APTA/Colorado Chapter presents

“Strategic Marketing Seminar Series”

A two-session Audio-Conference series
presented in partnership with State Chapters of the
American Physical Therapy Association

Heather Rooney

President of H2 Marketing, Seattle, Wash.
a national marketing and strategic planning firm www.h2-marketing.com

Tuesday, April 29, 2008
Part I: "BAM! Brand Active Marketing"
11 a.m. to 12:30 p.m. Mountain Time

Tuesday, May 13, 2008
Part II: "Surfing the Sales Pipeline"
11 a.m. to 12:30 p.m. Mountain Time

Your key staff can attend from your office!
Approximately 60 minutes of presentation with
30 minutes of Q/A per session.

*Click here for a printable brochure & registration form (PDF)

An Overview

Part I:
Tuesday, April 29, 2008
(register by April 22, 2008)

"BAM! Brand Active Marketing"

Your brand is the cornerstone of your PT practice. Extending beyond logos, colors and giveaways, a brand is the very identity of a PT practice, regardless of setting. In this session, Heather Rooney unveils her ground-breaking new branding technique – BAM! Short for Brand Active Marketing, this simple yet essential method will enhance persuasive value, increase the effectiveness of marketing programs and maximize return on investment. Immediately apply BAM to your business and you will be amazed at the results!

Part II:
Tuesday, May 13, 2008
(register by May 6, 2008)

"Surfing the Sales Pipeline"

Beyond tri-fold brochures and cold calls lay the sales and marketing methods that define successful businesses. From prospecting to pipelines, productivity goals to comp plans, learn how to find your sales wave, control your ride, and take it all the way to success! In this entirely new seminar, Heather Rooney provides detailed insight into never before seen sales concepts, including prospecting fundamentals and techniques for proactive selling. She will teach you how to design sales and marketing pipelines to maximize company performance. Finally, you will learn how to motivate your marketers through strategic use of productivity goals and compensation plans.

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This is how it works...

Complete the attached Registration Form for your PT practice and return to the Colorado Chapter by the registration deadline.

By the Friday before the session, registered locations will be sent an email confirmation with dial-in information and a web link to download handout materials.

Join the call by dialing the toll-free number and giving the confirmation number.

Gather your staff and listen via speaker phone to the presentation, follow along with the handouts and participate in live, interactive Q&A.

PLEASE NOTE: Registration fees are based on per dial-in connection; multiple call-ins from your practice will be charged. We are unable to accommodate more than one practice or department per call-in.

CE Credit: Certificates of attendance or CEUs will be provided by your state association after the conference as appropriate for your state.

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Save time and travel costs and include all staff members who will benefit from this timely topic!

Fees to participate in this audio-conference are based on practice size and number of PTs on staff.

Select Your Session(s) --
Register for more than one and save $$$:

One Session:

$149 for Practices with 4 or more PTs on staff
$139 for Practices with 2-3 PTs on staff
$129 for Practices with only one PT on staff

Two Sessions (with discount):

$289 for Practices with 4 or more PTs on staff
$269 for Practices with 2-3 PTs on staff
$249 for Practices with only one PT on staff

PLEASE NOTE: Registration fees are based per dial-in connection; multiple dial-ins from your practice will be charged. We are unable to accommodate more than one practice or department per call-in.

Written requests for refunds received on or before the deadline for the session will receive a 50% refund, less a $50 processing fee; fees are nonrefundable after this date. There are no refunds for no shows.

You must contact us by the session deadline date if you have special needs or require additional assistance or accommodation to participate in this audio conference.

Register by the session deadline!

Please complete the Secure On-line Registration Form and submit your registration electronically to the APTA/Colorado Chapter.

Click for a printable brochure & registration form in PDF

A confirmation with dialing information and handout materials will be emailed to all registered practices by the Friday before the session.

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Colorado Chapter

American Physical Therapy Association / Colorado Chapter
7400 East Arapahoe Road, Suite #211, Centennial, Colorado 80112-1821 U.S.A.
Phone 303.694-4728 Fax 303.694-4869 Email apta@assnoffice.com